Younger generations want their employers to focus far more on the mental health challenge they are facing, according to new research by social purpose strategy firm Purpose Union.
The study dramatically revealed the impact the Covid-19 pandemic has had on employee wellbeing, with 70% of millennials and Generation Z now considering mental health to be the generational challenge of the day.
The research found nearly two-thirds (64%) of young workers say they now consider flexible working important when deciding their employer. It also revealed the majority of young people (66%) now want to work for organisations that actively promote diversity and inclusion in the workplace.
Desire for firms to hit specific diversity targets were also welcomed. Nearly three-fifths (58%) of the 2,878 people polled for the research supported binding quotas to achieve targets on race and gender. Moreover, six in 10 (60%) want to see employers demonstrate a clear commitment to this, such as linking executive pay to positive outcomes on diversity.
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